My previous post was devoted to the role that the boss responsible for the trade division plays in the implementation of social selling, and thus the transformation of sales.
SOCIAL SELLING IS NOT "PLAYING ON SOCIAL MEDIA". AS A SALES MANAGER, WHAT DO YOU NEED TO KNOW ABOUT IT?
Which group of sales bosses do you belong to? Do you think that a presence in social media is a waste of time and
According to the Forrester report (from June 2017) on the formalization of social selling programs, as many as 77% of companies indicated that they have
B2B SALES ARE BECOMING MORE AND MORE DIFFICULT. WHAT ROLE DOES SOCIAL SELLING PLAY IN A COMPANY'S STRATEGY?
Sales don’t look like they used to, nor will they ever appear that way again. Changes in the customers themselves are behind the effectiveness of
When working in the area of using LinkedIn in sales, I most often come across situations where LinkedIn merchant profiles are filled with data important to potential employers, not clients.
Every month, there are more and more companies interested in implementing a formal social selling program in Poland. No wonder.