DIGITAL SALES AND PERSONAL BRANDING CONSULTING
According to the Forrester report (June 2017) on the formalization of social selling programs, as many as 77% of companies indicated that they have developed or are in the process of creating a formal social selling program. The research was
My previous post was devoted to the role that the boss responsible for the trade division plays in the implementation of social selling, and thus the transformation of sales. If you haven’t yet been able to read it — the
There are different goals, different perspectives, and different languages spoken between the sales team and the marketing team. In this era of digitalisation, the lack of cooperation at these interfaces can strongly affect the generation of revenue for the company. In the
Social selling is not “Playing on social media”. As a sales manager, what do you need to know about it?
Which group of sales bosses do you belong to? Do you think that a presence in social media is a waste of time and you expect your salespeople to finally “start selling”? Or are you following the changes and see
B2B Sales are becoming more and more difficult. What role does social selling play in a company’s strategy?
Sales don’t look like they used to, nor will they ever appear that way again. Changes in the customers themselves are behind the effectiveness of individual sales channels — how they search, how they gain knowledge, and what expectations they
When working in the area of using LinkedIn in sales, I most often come across situations where LinkedIn merchant profiles are filled with data important to potential employers, not clients. Their accounts are full of information showing traders as seasoned